Friday, April 24, 2009

Orbitz's New Marketing Tactic: Full Disclosure of Actual Pricing

Online travel agency Orbitz.com announced that it would start including all taxes and fees in its initial price display for hotels on Orbitz.com instead of just the base rate, in an attempt to stimulate loyalty among price-sensitive customers amid economic recession (source: Reuters).

I have shared my views on the online travel booking websites that I frequently use: Frugal Traveling Strategies

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